One of my favorite brands: SO'FATOO
The young designer behind the brand, Fatima Zahra Ba, decided to exploit her passion for fashion, while still a student in Morocco. The brand is officially created after her Master in International Relations. Back in Dakar since 2016, the brand continues to evolve and to charm us.
The young designer behind the brand, Fatima Zahra Ba, decided to exploit her passion for fashion while she was still a student in Morocco. The brand was officially created after his master's degree in International Relations. Back in Dakar since 2016, the brand continues to evolve and charm us.
« The name of the So 'Fatoo brand is a tribute to African women, many of whom bear the name Fatou, including myself and my grandmother, muse and namesake SOW Fatou. Dressing Up ‘SO’Fatoo’, claiming herself Fatou is revalorize in your own way this beautiful name and the culture of which it is born, it is to exhibit your Africanity in the most beautiful way that is. »
Personally, I love the originality and the diversity found as much in the models and the different cuts as in the materials used (woven loincloth, silk, linen, cotton, and many others).
«My outfits are often at the confluence of traditional and modern and by doing new things, I try to tell the story, to participate in the creation of a new culture where the ancestral heritage is not lost in the openness to modernity.»
In addition, the spirit of the Local Consumer that is shared more and more, is found in her way of thinking and through her brand.
«We must impose the cuts but also the fabrics of our home such as the Woven loincloth, Bogolan, Lepi and Kente, which compete in beauty and are full of cultural treasures.We must believe and realize that with us, the hand of market provides good quality products at a lower cost. I think everything is well done right here, everything is better here, just try and get rid of this cultural alienation in favor of what is done elsewhere.»
And finally, her latest collection LAAMU is worth the trip! The term means Kingship in the Pulaar language and each outfit represents an African King or Queen in the present era.
In addition, the spirit of the Local Consumer that is shared more and more, is found in her way of thinking and through her brand.
«We must impose the cuts but also the fabrics of our home such as the Woven loincloth, Bogolan, Lepi and Kente, which compete in beauty and are full of cultural treasures.We must believe and realize that with us, the hand of market provides good quality products at a lower cost. I think everything is well done right here, everything is better here, just try and get rid of this cultural alienation in favor of what is done elsewhere.»
And finally, her latest collection LAAMU is worth the trip! The term means Kingship in the Pulaar language and each outfit represents an African King or Queen in the present era.
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